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Mamma Jumbo Shrimp: there is a new brand in the wine sector

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verona, ItaliaAnd January 13, 2022 /PRNewswire-PRWeb/ – Across the world, the Covid shutdown has given new impetus to digital technology and online communication services. Stevie KimExplained, Italian Wine Podcast Founder and Managing Director at Vinitaly International: “Mamma Jumbo Shrimp is a COVID baby, born during lockdown, when we took the opportunity to experiment with emerging social media platforms and unleash our creativity. We also wanted to continue the conversation with our existing collaborators and connect with new audiences. .”

This new voice in the wine sector – Mamma Jumbo Shrimp – is an all-encompassing brand that harnesses podcasts, books, maps and videos, bringing together a global community of wine, food and travel lovers.
“Of course there has been a good working condition for our team that has remained online and productive during the lockdown,” Stevie Kim He said, “But beyond that, there was also a real need to provide an outlet where employees could have some fun, creativity and share laughter together, at a time when it was a real challenge for everyone.”

The Italian Wine Podcast started in March 2017 As a networking and storytelling project dedicated to the world of Italian wine. Since then, it has become an award-winning show, recognized as one of the most frequently listened to wine podcasts on the market. The podcast has a comprehensive view as it aims to inform, educate and entertain a wide range of listeners through conversations with producers, experts and personalities from the Italian and international wine scene.

Once again, the shutdown gave a new impetus to the medium, and the podcast became the world’s only daily wine podcast. Now posting seven days a week since then January 2021, The Italian Wine Podcast has generated nearly 1 million listens across 747 episodes, on topics ranging from business, food and wine, travel, diversity and communication.

Then, born during lockdown, Mamma Jumbo Shrimp initially found her voice on TikTok, with an estimated 1 billion monthly active users. The app is particularly popular with people under the age of 30 and women, both of which are demographics that the Mamma Jumbo Shrimp brand actively seeks to engage and include.

The next step captured the complex and opaque world of Italian wine and portrayed the Jumbo Shrimp Guide to Italian Wine as a tool to break down the intricacies of the subject in an accessible manner. The Jumbo Shrimp Guide to International Grape Varieties in Italia, another complex topic presented in a friendly and fun way, came next. All books in the Jumbo Shrimp series are published in a convenient pocket-sized format, and incorporate solid content, easy-to-understand format, entertaining stories, and illustrations.

In continuation to Inclusion and Inform, the Mamma Jumbo Shrimp YouTube channel has been launched with fun and educational videos. The channel has become the home of the popular “On the Road Special Editions”, hosting them Stevie Kim Explore wine, culture and travel in destinations including SloveniaBvlgari SicilyAnd Naples And Sardinia.

The latest addition to the collection is Jumbo Shrimp Wine Study Maps, a two-year project in the pipeline, which will see the release of 40 hand-drawn maps covering wine regions around the world, with custom graphics and carefully curated content. The maps are printed on washable Tyvek fabric and will soon be available to wine students, wine educators, and wine lovers everywhere.

Mamma Jumbo Shrimp is spirit, taking big, accessible concepts into smaller bites. From TikTok and YouTube, to award-winning podcasts, pocket guides, and unique wine maps, whether you’re an armchair wine aficionado or a seasoned sommelier, the Mamma Jumbo Shrimp brand has something for everyone. Follow us on Instagram @mammajumboshrimp and like our latest news, news, products and all our upcoming exciting info.

About: Mamma Jumbo Shrimp is the umbrella brand of Just Do The Work Agency, which he founded Stevie Kim, Managing Director of Vinitaly International. The goal of Mamma Jumbo Shrimp is to bring together a global community of wine lovers by harnessing emerging social media platforms and creating high-quality content in their products, such as podcasts, books, videos, and maps. Mamma Jumbo Shrimp promotes communication, information, and education in entertaining and inclusive formats.

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Mama Jumbo Media Team, Just Do The Work, 0458101447, media@justdothework.it

Source: Mama Jumbo Shrimp

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